In a show where Dean and Sam are constantly paralleled with married couples, the writers really outdid themselves with the Sam & Dean/Amelia & Don thing. Sam and Amelia found each other because they were both completely broken by the loss of their partner. Don was a soldier missing in action, presumed dead by Amelia and everyone else. Dean is definitely a soldier and he’s basically missing in action too. Sam thinks he’s dead. Then both Don and Dean (really? even their names sound alike) come back. Don finds out about the relationship between Sam and Amelia and although he’s clearly not happy, he leaves it up to Amelia to make her decision. 

Dean is also very much NOT HAPPY about Sam and Amelia. In We Need to Talk About Kevin, they have an exchange where Sam tries to explain why he stopped hunting and Dean gets incredibly hung up on one thing:

Sounds a lot like jealousy to me. It reminds me of the scene in Metamorphosis when Dean finds out about Sam using his powers and gets completely stuck less on the powers thing and more on the fact that he’s working with Ruby. 

SAM: What, are you, are you leaving?
DEAN: You don’t need me. You and Ruby go fight demons.

But this time with Amelia, Dean eventually gives Sam basically the exact same choice Don gave Amelia: It’s her or me. All the way in or all the way out. 

Amelia chose Sam, but of course Sam chose Dean. As always. So I guess maybe it’s not a perfect parallel because apparently Sam and Dean’s relationship is much stronger than that of the actual married couple.

Can we just talk for a second about how Ruby manipulated Sam? She didn’t go straight at him in the beginning. She took her time and really observed him. Didn’t take her long to figure out the best way to get to Sam was by pretending she could save Dean, but that’s not all she did. She was a tough, beautiful, wise-cracking, junk food-eating badass in season 3. Do you suppose it was just a coincidence that description also fits Dean perfectly? I think she was working Sam from two angles- “I can help save Dean and hey, btw do I remind you of anybody? Maybe someone you love more than anything?”

That becomes even more obvious in season 4 when she was Ruby 2. With Dean gone, she really stepped up her game. In the flashback sequence of “I Know What You Did Last Summer”, she sat back and watched Sam hit rock bottom and then stepped in. Then she openly manipulated him by continuing to act a lot like Dean did, even calling him Sammy. She was TRAINING him ffs. Training him to use his powers, just like Dean would have once trained him to use his weapons. It was masterful how she wormed her way in.

You have to give Ruby credit for being extremely clever. She always knew what button to push and that button was always marked “DEAN”.

One more DVD cover and some weird promo picture edits

Season 10 DVD cover:

This is the strangest promo shoot I’ve ever seen. I thought it might be fan-created but then an image from the same shoot was in the Supernatural calendar a year or two ago so I guess it’s real? It’s a hot mess:

And then there’s this poster from season 4 where Dean is super-pouty and Sam seems to be demanding a high-five from all of us:

After I showed my husband the season 11 DVD cover, he pointed out that all the covers are pretty silly. Here are some of his comments.

Season 1:

Season 4:

season 7:

Season 8:

[Sam and Dean] both have their stories. But I always say that it’s about them coming together, because the story is really not about one or the other; it’s about the bond between them. It’s about this connection of the two of them. The two of them being one unit is for us really what the story is about.

And people online, they get furious – alternately furious and upset – or they throw their arms up because they think we’re focusing on one brother or the other, and some people are Sam fans, and some people are Dean fans.  And in my mind, anyway, you know, they’re both on completely equal footing because the story is about the two of them being intertwined.

Eric Kripke interview with the Chicago Tribune in 2009. Still 100% true in 2016. (X)